---
title: "What are GiftPay programs used for?"
description: "GiftPay programs can be used in a variety of ways:"
canonical_url: "https://help.giftpay.com/articles/what-are-giftpay-programs-used-for-8bPXQiwt1L"
md_url: "https://help.giftpay.com/articles/what-are-giftpay-programs-used-for-8bPXQiwt1L.md"
---
# What are GiftPay programs used for?

GiftPay programs can be used in a variety of ways:


1. If you need different branding or card designs, you can have one program for each design;
2. If you need different retailer selections or restrictions, you can have one program for each retailer set;
3. If you wish to use more than one gift delivery or ordering method, such as email delivery, SMS delivery, gift card URLs or printed vouchers;
4. If you want to use the GiftPay API (Application Programming Interface) for automated gift delivery, this will be setup on your account as a separate program;
5. If you wish to manage budgets and funding allocations amongst the users of your GiftPay account, you can setup one program per user or per department;
6. Or if you simply need to separate out different campaigns or departments for ease of reporting and audits.

To learn more about how to use programs in your GiftPay account, please [contact us](https://express.giftpay.com/Contactus.aspx).

To start adding programs in your GiftPay account, first [contact us](https://express.giftpay.com/Contactus.aspx) to ensure programs are enabled for you. Once programs have been enabled, you can add, edit or remove programs at any time via **Settings** > **Manage Programs**.