---
title: "Can I buy single brand eGift Cards?"
description: "We strongly believe that gift card recipients want choice and flexibility. That's why we built the GiftPay system using a flexible gift card model that allows recipients to choose where and how they spend redeem their gift. It's for this reason that we do not sell eGift Cards tied to a single retailer."
canonical_url: "https://help.giftpay.com/articles/can-i-buy-single-brand-egift-cards-VRfOuKraaN"
md_url: "https://help.giftpay.com/articles/can-i-buy-single-brand-egift-cards-VRfOuKraaN.md"
---
# Can I buy single brand eGift Cards?

We strongly believe that gift card recipients want choice and flexibility. That's why we built the GiftPay system using a flexible gift card model that allows recipients to choose where and how they spend redeem their gift. It's for this reason that we do not sell eGift Cards tied to a single retailer.